The most cost-effective form of digital marketing – Yes, the statement you just read is true! With an average return of £35.41 for every 1 pound spent the ROI is very impressive. ( Read the study here )
We don’t want to get political here but we are heading into tough times for businesses so it’s never been more important that we are effective with our marketing spend. There is no better channel to invest your time and money into.
Now we know the benefits for our business using emails may have, let us talk about the market cap and size. Many people hear email marketing and think it’s an old-fashioned style of marketing that’s slowly fading away, but it’s the complete opposite. Email usage is growing year after year and many experts agree it shows no signs of slowing down. Here are some interesting highlights…
Here are some facts that show you just how popular and widely used emails are,
-4.26 billion users
-92% of the US reporting using emails
-333.2 billion emails sent daily
-the average user receives 121 emails per day
Email is a personal and intimate way of communicating with our customers, unlike other channels of marketing they have already shown interest in our business by signing up to receive our emails. This shows commitment and interest on their behalf. When a subscriber receives a personalised email to their inbox they are much more inclined to engage, this has been widely reported in this blog post Which shows that in 2022 the average conversion rate of email marketing was 8.17%.
What are the big companies doing spending millions on campaigns just to receive an email subscriber?
1 Instagram follower or 1 email subscriber?
A marketing channel you have complete control over with no risk of being shadow banned, or a sudden drop in engagement. Building your list is the best long-term investment you could make for your brand. When you build followers or subscribers on other digital media platforms you never really own these followers they belong to the platform’s creators. So if the platform decides to change its policy overnight you could find yourself in a similar position to many other brands.. breakfast with a -90% decrease in reach and engagement. That doesn’t sound very appetising to us.
Email marketing should be a priority for your business because it is an effective way to reach your customers and potential customers. It is a cost-effective way to market your business, and it allows you to track the results of your campaigns. Email marketing is also a great way to stay in touch with your customers and build relationships with them. By utilising email marketing, you can increase your brand visibility and keep your customers informed. It is also a great way to convert leads into sales and build loyalty among existing customers. With targeted campaigns and automated follow-up emails, you can maximise the effectiveness of your email campaigns to get the best results.